About Us

Trust

Trust is the foundation of a successful financial professional/client relationship. Knowing this, we are committed to earning your trust through open, direct and professional communication with all of our advisors and staff.

Transparency

After creating your personalized strategy, we have access to thousands of third party investment options. We take time to fully explain these to you, along with our unbiased recommendations, to help you play an active and informed role in your plan.

Simplicity

We are committed to providing a client-centered experience based in education. Money does not have to be complicated. By teaching you about the financial market and our principled approach, you can feel confident in your ability to make sound decisions that will benefit you and your family in the long run.

Daniel D. Nelson

CEO

Damon Rich

CFO

Melissa Luttrell

CLIENT RELATIONS MANAGER

Derek Hancock

CLIENT RELATIONS MANAGER

Daniel D. Nelson

CEO

Daniel D. (“Danny”) Nelson began working in the financial services industry in 1986. Danny formed Nelson Financial Group with the intent to focus on the employee benefits market. For more than 30 years, Danny has acquired extensive knowledge and experience in the financial services arena. He also formed Nelson Financial Services and Nelson Sports Division to provide financial guidance for all individuals.

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Damon Rich

CFO

Damon has 30 years of experience in various accounting, finance and management roles working with small businesses to large corporations in banking, construction, insurance, non-profit and retail.
 
 Originally from New Mexico, Damon earned a Bachelor of Accounting and Bachelor of Financial Management from New Mexico State University.
 He earned the CPA designation in 1999.

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